What is the impact of the ongoing epidemic on Russia and the domestic timber industry?

It has caused a lot of trouble for Russian timber companies. First of all, the personnel problem has become the number one worry for wood people. Many workers originally planned to leave the country after the New Year, but they could not get out. Even if they did, they increased their costs several times. , Come to Russia within 14 days to work! Some timber mills plan when each worker will return to China and when the visa results plan will be completely disrupted, which will cause technical staff at important links in timber production to be in place and cause a dilemma of production suspension. Secondly, when the finished wood products arrive at the port, few people look at the goods. They cannot be sold when they arrive, and they must be landed to generate costs. This is even worse.

For many timber SMEs, the coming days may be more tormented than the epidemic. Among many enterprises, wood, as a traditional industry, has been restricted by the traditional business model. In this epidemic, it will undoubtedly receive more shocks. So, after the resumption of work in 2020, can the business continue to be maintained, what if there is no customer willing to come to see the goods? What if the company does not have an order? Or what to do if the demand for wood is reduced because customers are afraid to come? How to conceive a coping plan in advance and propose new coping strategies and measures before the timber company resumes work is something that every timber company operator needs to think about.

First, So, what kind of impact will this new menacing new crown pneumonia epidemic have on timber companies?

The closure of the city, the extension of holidays, and the suspension of business due to New Crown Pneumonia will have different impacts on various industries. For some industries and fields, there may be new opportunities. But it is certain that the business of traditional timber companies will suffer a major shock.

The emergence of the epidemic will greatly weaken the willingness of timber demand companies to come to see the goods. The timber company's business model is relatively traditional. It also requires on-site inspection, warehouse delivery, logistics and other links. Each of these processes involves offline contact. However, with the emergence of the epidemic, in the first half of 2020 or even a whole year, transactions in the entire timber industry will be affected. At the same time, due to the different start-up times of various companies and the different emphasis on the epidemic, many timber transactions that should have continued may be delayed or even suspended. This is undoubtedly a serious impact for the timber enterprises.

The SARS epidemic in 2003 caused a huge negative impact on traditional enterprises and traditional business models, which also include service consumption industries such as accommodation, catering, and transportation, which rely more on the movement of people. From this we can easily find that the new crown pneumonia epidemic will indeed have a greater impact on "traditional enterprises". Of course, timber companies are no exception.

Second, how do small and medium-sized enterprises respond to the epidemic?

The 2003 SARS epidemic lasted nearly five months. Although this year ’s epidemic was uniformly deployed by the central government and national participation, it is estimated that it will take three months until the end of April. In addition, half a year has passed. For such a long time, no business can be abandoned.

As everyone knows, the process of timber trading involves face-to-face contact. Many orders require multiple people and multiple communications. However, even when customers do not want to see relatives, it is very difficult to promote timber transactions. .

When traditional industries are severely constrained, do timber business operators have to rethink their business models?

 You can’t give up online trading because you ’re not familiar with online trading, right?

 With the in-depth development of the Internet and intelligent technology, all industries and industries are implementing digital transformation and digital marketing, which is the general trend.

        With the help of digital technology and the Internet, online marketing and precision marketing will become the focus of traditional industry exploration. Timber companies can also choose to upgrade and transform at this time.

Third, in the face of unfavorable situations, how do companies get out of trouble?

    First of all, make it clear: the pneumonia epidemic is only a public health crisis that affects economic development, not a real economic crisis. We must believe that the crisis and opportunity coexist.

  The epidemic situation can not be avoided, but may wish to find more opportunities for development in the predicament. From SARS, bird flu and many natural disasters, we can clearly find that after experiencing difficulties, the Chinese economy will usher in a V-shaped rebound.

    Secondly, facing the epidemic situation and the needs of the survival and development of enterprises, face the problems and change their minds.

    Since ancient times, people's thinking has been inertia, and they are more willing to stay in the comfort zone of their familiarity and habit, even if it is only for a short time. It is difficult for many companies to think of changing themselves before the extraordinary period. Because of the epidemic this time, in addition to the “mobile office, cloud office” that has been imagining, but has been neglected, people have returned to their attention. One change that deserves more attention is the change in the way companies trade. In fact, this change has already manifested as early as after the SARS epidemic in 2003. At that time, countless people were forced to stay home, but Jingdong Mall, Taobao, Tencent, and the QQ game platform were born at this time. At this time, China's Internet e-commerce has ushered in huge development opportunities.

    For a long time, many companies, especially traditional timber small and medium-sized enterprises, are unaware of the benefits and advantages of online + offline "two legs" walking, and they cannot reach the determination of online. Facing the epidemic situation now, it is a good opportunity for the management of wood enterprises to think about and change the way of trading. These are the difficult problems that wood enterprises must solve today, but they are also opportunities for upgrading and transformation of wood enterprises.

    Currently, the rapid development of the Internet and artificial intelligence technology, the widespread application of big data and cloud computing, the application of Internet thinking and technology, to achieve the transformation and transformation of wood enterprises, to complete the transformation of enterprises "online + offline", "two legs" walking Feasible ideas and solutions are also the current response. In the face of the epidemic, this is an unavoidable practical difficulty. How to find a way to break the situation and take this opportunity to complete the company's Internet transformation and marketing upgrade is the way of survival and development that we can control.

【Source: Russia Micro-Media】